Fishing Eyewear That’s Earned Its Spot on The river

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The Bigger Picture

Here’s how we’re moving the fly fishing industry forward.

01

Closing the Loop on Fly Line Waste

We’re building a partner network of fly shops and guides to keep used line out of landfills and build a more circular fly fishing economy.

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02

02

Amplifying stories and initiatives that matter

Our team of creatives are using short-form story-telling, interviews, mini-docs and more to share important stories and collaborate on initiatives that make conservation as exciting as landing a new personal best.

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03

03

Building Partnerships That Protect What We Love

We’re collaborating with leading NGOs and impact-focused fly shops & outfitters to fund conservation, align on messaging, and elevate the stories that matter.

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