We pride ourselves in showing our work. Too many brands “gate-keep” their manufacturers, making it difficult to truly be traceable and sustainable in their practices in fear others will either copy them or expose their preposterous margins - for us this is the bare minimum. From materials sourcing to packaging, we document where our products come from and who makes them.
We only work with suppliers who can back up their sustainability claims with data. No fuzzy terms, no mystery materials.
We have a goal of bringing together a community of like-minded anglers who to gether can help reduce the waste the fly-fishing industry leaves behind — designing for second lives and closing the loop on gear waste.
Change comes from the riverbank up. We listen first, act locally, and co-create solutions with people who know their water best.
We believe in leading with what's working. Anglers are part of the solution and we want to tell that story. Enough of the sustainability conversations these days make it seem like the world is ending. Ok, maybe it might be, but we need to rally behind the strong forces of action we can create together to motivate more positive changes.
We're not a sustainability saint. We're a startup that believes momentum beats purity — and we bring our community along for the ride.
99% Recycled Fish Net Frames or 58 % Bio-based frame material used at Marble. Derived from castor bean oil and nets collected form the mediterranean — we’re engineered for durability, not greenwashing.
Verified carbon reduction on ZEISS eco-lenses versus conventional production
Packaging designed to be recycled or biodegradable. No virgin plastic in our boxes.
Fly line doesn't biodegrade — and it ends up in rivers. We built a take back program for shops and outfitters to collect used fly line and keep it out of watersheds.
Learn About the ProgramWe don't claim perfection — we claim transparency. Our frames are either 58% bio-based or 99% Recycled fishnet, our ZEISS lenses carry verified carbon reduction data, and our packaging is fully recycled or biodegradable.
Our "bio-based" frames use Grilamid TR90, derived partly from castor bean oil. Same durability as conventional nylon but it has a traceable and lower environmental footprint.
ZEISS eco-lenses are produced using a process that generates 50% less carbon than conventional ZEISS lens manufacturing. Independently documented.
The program is available through select shops and outfitters. Reach out directly or ask your local shop about setting up a collection point.