Add to cart Fly Fishing Through
a New Lens
Reimagining fly fishing’s impact, one pair of sunglasses and one spool of fishing line at a time.
Don't Lose Your Marbles
BEND Polarized
BIO-BASED
UNDERCUT Polarized
99% RECYCLED FISHING NETS
CHASM Polarized
BIO-BASED
The Bigger Picture
01
Precision Gear for the Unsnobby Angler
Quality and accessibility shouldn’t be opposites. We design technical fly fishing eyewear that doesn't ask you to choose between well-made and welcoming ... we think it's time the rest of the industry stopped asking that too.
02
Amplifying stories, artists and impact-initiatives
Our team of creatives and collaborators use short-form storytelling, artist features, and on-the-ground partnerships to shine a light on the people, places, and initiatives that make this sport and our ecosystems worth protecting.
03
Closing the Loop on Fly-line Waste
We're actively growing our network of fly shops and outfitters to keep used fly line out of landfills and work toward a more circular fly fishing economy
04
Fishing for Something Bigger
Fly fishing is a niche sport and that's exactly what makes it powerful. We're building a community of anglers who fish for more than the fish so we can prove that when passionate, planet-minded people show up, they can push entire industries to do better.
Our Collection Partners...
